Leading the New Trend of "Active Health": The 2025 Shandong Big Health Expo Grandly Opens Today
On August 22, the 2025 Shandong International Health Industry Expo kicked off at the Shandong International Convention and Exhibition Center. Centering on the core philosophy of "Active Health, Embracing a Better Life," this three-day expo is entry-pointed at full-supply-chain layout and dedicated to empowering the public health cause. The event is jointly hosted by the Shandong Medical Health Industry Association, the Shandong Hospital Association, the Shandong Health Economics Association, the Jinan Health & Elderly Care City Promotion Association, the Shandong Rehabilitation Assistive Devices Association, and the Shinva International Exhibition Group.
Currently, accelerated population aging, upgrading health demands, and technological innovation are converging, ushering the big health industry into a golden era of development. While the supply-demand alignment in China's medical and elderly care sectors awaits further optimization, international health resource matchmaking must be deepened. The upgrading domestic market is driving diverse health needs, shifting the industry focus from "disease treatment" to "active health," which underscores the prominent need for internal-external market linkage. In this context, the Health Expo stepped up to the trend, providing critical impetus for industrial innovation, resource integration, and the fulfillment of livelihood needs, thereby driving the high-quality development of the industry.
Smart Technology Gathers to Showcase a New Vision for the Health Industry
This year's expo boasts an exhibition area of 30,000 square meters, attracting over 500 exhibiting enterprises. The venue features nine specialized exhibition zones covering medical care, elderly care, Traditional Chinese Medicine (TCM), and more. It centrally showcases frontline technological achievements, including:
Rehabilitation robots and domestic care ("nanny") robots
5G remote diagnosis and treatment technologies
"Health Cabins" (smart health kiosks)
AI-powered TCM diagnosis systems
Products reflecting the homology of medicine and food
Smart wearable devices
The event comprehensively presents the innovative milestones of the big health industry from multiple perspectives, featuring over 230 types of brand-new products.
Premium Export Products Zone Connects Domestic and Foreign Health Markets
Notably, this year's expo features a dedicated Premium Export Products Zone, bringing together 50 foreign trade export enterprises and over 200 categories of exhibits. This zone not only brings international-standard wellness choices to domestic consumers but also builds a bridge for foreign trade enterprises to tap into domestic demand, helping them seize domestic consumption upgrade trends. Concurrently, it allows domestic medical institutions and the general public to directly engage with frontline achievements, empowering the industry to forge a competitive edge in both domestic and international markets amidst global supply chain restructuring, thus injecting fresh vitality into the "Dual Circulation" development pattern.
Senior-Friendly Modification Shopping Festival Delivers Warm Benefits
In active response to senior-friendly modification services, the expo specially organized the Home Senior-Friendly Modification Shopping Festival. During the event, exhibitors rolled out multiple promotional activities and subsidy policies.
Government Subsidies: Shandong Province offers subsidies of up to 30% for senior-friendly products, covering rigid-demand categories such as anti-slip flooring and senior-friendly furniture.
Corporate Discounts: Enterprises are providing volume-purchase discounts to further lower the cost of senior-friendly modifications.
From anti-slip and mobility-assistive equipment to nutritious health foods, the festival comprehensively meets the daily needs of the elderly, contributing to the construction of an elderly-friendly society.
Integrating TCM into Daily Life: Diverse Activities Promote Scientific Wellness
Concurrently, the expo hosts more than 10 specialized events, including the Release of Pilot Achievements for Integrating TCM into Daily Life, the Health and Nutrition Food Forum, and the Launching Ceremony of the Province's First Weight Loss Competition, comprehensively instilling scientific wellness concepts.
The venue features a dedicated Free Clinic Zone and an Experience Zone, where over 20 experts provide face-to-face health checkups and consultation services. Visitors can also personally experience the charm of smart health equipment, such as rehabilitation robots and care robots, making a healthy lifestyle truly within arm's reach.
The hosting of this expo establishes an essential platform for the development of the big health industry. It is set to generate a positive and far-reaching impact, whether by accelerating the transformation of innovative industrial achievements or by elevating public health awareness and quality of life.